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Get to Know: Analytics Tracking

Learn how to use Google Analytics and other services to track conversions

Updated over a week ago

CampInTouch forms support integration with popular marketing tools like Google Analytics, Google Ads, Yahoo! Search Marketing, and Microsoft Advertising. These tools help you measure the traffic and conversions generated by your promotions.

Note: Campminder currently doesn not support inserting custom tracking pixels or code outside of the provided tools. Due to system security settings, Facebook conversion pixels are not supported. Additionally, some tag finder tools may have difficulty locating the embedded Google Analytics code.

Marketing Tools Settings

You can add tracking information to the following CampInTouch forms:

  • Camper Application

  • Staff Application

  • Referral Form

  • Inquiry Form

The link for setting this up may be labeled either "Measurement ID" or "Marketing Tools" depending on the form. Look for this link near the top of each form’s settings page.

  1. Access Marketing Tools for Each Form by navigating to:

    • Camper Application

      CampInTouch > Forms > Camper Application Settings > Marketing Tools

    • Staff Application

      Admin > Staff Application Settings > Marketing Tools

    • Referral Form

      CampInTouch > Forms > Referral Form Settings > Marketing Tools

    • Inquiry Form

      CampInTouch > Forms > Inquiry Form Settings > Measurement ID AND/OR Google AdWords

    💡Tip: Click the GIF below to see an enlarged view of the four locations where you can find the Marketing Tools sections.

  2. Marketing settings are be found in their corresponding settings page at the top under a section called “Marketing Tools”, "Measurment ID, or "Google AdWords"

  3. The settings dialog box for your Measurement, Conversion, Account, and Domain ID's will look like this:

  4. ​Each form needs to be set up individually, so be sure to enter your tracking information separately for each one you want to monitor.

Google Analytics

Google Analytics is a program that can show you how people found your site, what they looked at, how long the looked at it, and a whole lot more! Monitoring this data can help you target ways to enhance the visitor experience.

You can sign up for Google Analytics for free at google.com/analytics. Once your account is set up, you will be given a Google Web Property ID for whatever page(s) you wish to track.

If you have a Google Analytics account, you will receive a google tag ID, in a format starting with "G-" or "AW-". This is the alphanumeric code you need to copy and paste into Campminder.
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Regarding the capabilities and limitations of the Marketing Tools available on the Camper Application Settings, Staff Application Settings, and Inquiry Form Settings:

  • The "Measurement ID" tracks every page that an applicant lands on, starting with the Session Selection page. From there, it tracks their movement (even if they hit the "forward" or "back" buttons)

  • The "Conversion ID" and "Label" are tied to the "Submit" button—When a camper or staff applicant clicks "Submit" this triggers code that links directly to Google Analytics

Page Views

Possible pageviews for the camper application, staff application, and inquiry form are listed below.

Camper Application

  1. /campminder/camper/application/pageApplicationSeason

  2. /campminder/camper/application/pageSessionSelector

  3. /campminder/camper/application/pageParentInformation

  4. /campminder/camper/application/pageOptionalActivities

  5. /campminder/camper/application/pageAdditionalInformation

  6. /campminder/camper/application/pageCustomFields_Page1

    1. And so on for multi-paged custom fields

    2. For example /campminder/camper/application/pageCustomFields_Page2

  7. /campminder/camper/application/pageBilling

  8. /campminder/camper/application/pageSignature

  9. /campminder/camper/application/submitted

Staff Application

  1. /campminder/staff/application/pageApplicationSeason

  2. /campminder/staff/application/pageApplicationOnFile

  3. /campminder/staff/application/pageAdditionalQuestions

  4. /campminder/staff/application/pageCustomFields_Page1

    1. And so on for multi-paged custom fields

    2. For example /campminder/staff/application/pageCustomFields_Page2

  5. /campminder/staff/application/pageEmploymentHistory

  6. /campminder/staff/application/pageGeneralInfo

  7. /campminder/staff/application/pagePersonalInformation

  8. /campminder/staff/application/pagePositions

  9. /campminder/staff/application/pageQualifications

  10. /campminder/staff/application/pageReferences

  11. /campminder/staff/application/pageSignature

  12. /campminder/staff/application/submitted

Inquiry Form

  1. /campminder/family/inquiry/pageload

  2. /campminder/family/inquiry/FormSubmitted

Referral Form

  1. /campminder/ui/forms/client/referral/Form

  2. /campminder/ui/forms/client/referral/FormSubmitted

Google Adwords

Google AdWords allows you to advertise on Google and Google's advertising network. You only pay when people click on your ad.

To sign up for Google AdWords, go to www.google.com/AdWords.

Once you've signed up, do the following to set up monitoring of your various CampInTouch forms (C)

  1. Navigate to Admin > Camper Application, Staff Application, Referral Form, and Inquiry Form. Scroll to the "marketing Tools" settings.

  2. These are the needed fields inside the marketing tools for google adwords to work.

  3. You need both fields populated in order for conversions to fire correctly.

    • Camper Application: This will fire conversions for the specified conversionID and label as well as have a revenue value of the Family’s final owed balance.

    • Staff Application: This will fire conversions for the specified conversionID and label, but will have a revenue value of 0.

    • Inquiry Form: This will fire conversions for the specified conversionID and label, but will have a revenue value of 0.
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Yahoo! Search Conversion

Yahoo! Search Marketing allows you to advertise on Yahoo! and Yahoo!'s advertising network. You only pay when people click on your ad.

To sign up for Yahoo! Search Marketing, go to: advertisingcentral.yahoo.com/searchmarketing.

Once you've signed up, do the following to set up monitoring of your various CampInTouch forms (Camper Application, Staff Application, Referral Form)
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Microsoft Ad Center

Microsoft adCenter allows you to advertise on Bing and Bing's advertising network.

To sign up for Microsoft adCenter, go to bingads.microsoft.com. Once you've signed up, do the following to set up monitoring of your various CampInTouch forms (Camper Application, Staff Application, Referral Form)
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